WHY Web AS AN ASO SERVICE PROVIDER
We’ve been doing ASO for the clients across the globe since 2011. We’ve helped clients with small and large app marketing campaigns and have managed to help them get more downloads, grow their user base and increase their revenues. Our experience and expertise in the field of app marketing has helped us become one of the leading app store optimization service providers.
Backstory
A Dedicated Project Manager will be assigned to your project who will be in charge of overseeing all of the ASO activities. He/she will be your main point of contact and will be available to answer any questions you may have.
Problem Statement
A Dedicated Project Manager will be assigned to your project who will be in charge of overseeing all of the ASO activities. He/she will be your main point of contact and will be available to answer any questions you may have.
The Challenge
A Dedicated Project Manager will be assigned to your project who will be in charge of overseeing all of the ASO activities. He/she will be your main point of contact and will be available to answer any questions you may have.
OUR ASO SERVICES INCLUDES
How Did We Achieve These Results?
- The Rajakondal exports approached us to build a B2B platform to sell the wholesale garments for Indian textile retailers. Our expert eCommerce developers build an SEO-friendly website with advanced options in OpenCart Platform. Our challenge is to optimize the new website for search engines and drive new audiences to the website.
- 30%increase in Daily conversions
- 70%Reduced in bounce rate
- 50%Increase in visitors to Internal Pages
| KEYWORDS | (AFTER SEO) | (BEFORE SEO) |
|---|---|---|
| https://www.shop4shops.in/ | Google.co.in | Google.co.in |
| Kids Accessories Dealers India | 1 | NO |
| Mens Clothing Wholesale Suppliers | 2 | 52 |
| Garments Wholesale Suppliers | 4 | 105 |
| Boys Shirts Wholesaler in Chennai | 8 | 19 |
| Garments Wholesale Dealers India | 8 | NO |
OBJECTIVES
01
Bywaters had just undergone a web migration which had caused a dip in visibility for relevant keywords in relation to recycling and waste management.
Moreover, only 90 of these keywords remained within position 1-50 of the SERPS, and their overall average position was 60. The company was suffering from low visibility which impacted on brand authority, traffic and sales.
Our campaign objectives were to improve visibility, increase conversions and bolster authority.
- To increase overall visibility in the SERPS from a total of 300 keywords to at least 500 (166%) over 12 months
- To increase organic traffic from 1,081 in April 2020 by at least 540 sessions (50%) over 12 months
STRATEGY
02
Bywaters target audience are businesses UK wide. These include office management, hotels and hospitality businesses who are interested in engaging waste management services committed to sustainable waste recycling.
Our audience research indicated that the Bywaters business was not being found in online search results. The website was suffering from low visibility, poor traffic and associated low authority.
Therefore our audience focused strategy blended three different approaches:
1. Building Authority
We began to build authority by securing links on high authority websites with domain authorities of 70 and over.
2. Building Trust and Visibility
Our research showed that many of Bywaters competitors were ranking highly for a vast array of key search terms with low authority content. This presented an immediate opportunity, so we set out to directly target keywords by generating informative content with a wider audience reach. To achieve this, we also targeted the other core elements of their business model within the realms of sustainability.
3. Capitalising on Intent
At any given time, only about 15% of businesses that could buy a service are actually looking to buy a particular service. Therefore, it was crucial to reach prospects actively researching a variety of high search value terms related to Bywaters service in order to improve organic traffic to the website, such as ‘waste management’. We identified that, by targeting these prospects and increasing Bywaters visibility amongst its competitors, the site’s ranking would naturally increase, as would their organic traffic and conversions.
SOLUTION
03
Phase 1
Audits: Site technical health checks and Content Audit
These were imperative, as Bywaters had recently undergone a site migration. Go Up identified shortfalls as well as opportunities in both the technical and content makeup of the site, and created a benchmark to measure future performance against. We checked for any issues created by the migration, such as 404 errors and indexing. These checks became more granular as the campaign progressed. We also created a content audit and used this to analyze and identify opportunities. These technical health checks allowed us to identify broken backlinks that allowed us to build back website authority in a time efficient way.RESULTS
04
- Overall visibility in the SERPS increased by 233% with Bywaters now visible for over 1,000 keywords
- Organic traffic increased year on year in April 2021 by 77% to 1,918 sessions (+ 837 sessions) and monthly user conversions increased despite the impact of COVID-19.
We reinforced an authoritative voice for Bywaters as a ‘sustainability superstar’, dedicated to aiding & educating prospects about recycling and waste management in a highly competitive marketplace.
Our SEO activity combined to build authority, trust and visibility and capitalise on intent.
HOW DO WE APPROACH APP STORE OPTIMIZATION?
Some Snapshots
Call to Action
Enhance your website interaction with this amazing style with rectangle button design.