Designing a new website can be an anxiety-inducing experience for many web admins. They are afraid of losing their search Engine Optimization (SEO) rankings. As you are aware, SEO helps to strengthen your orders, aids in the flow of organic traffic, and increases revenue.
However, for potential customers, your first impression will be determined by the design and appearance of your site, i.e., user experience (UX) design. The most compelling arguments for the reasons to think about an overhaul of your website might be:
- Rebranding your company
- Changes in the face of the internet
- Include a better content strategy
- Making the website mobile-friendly
- Upgrade to new web technology
- Your competitors have adjusted to the changing environment
The positive side is that a better UX design can affect enhancing SEO.
You can now revamp websites with SEO without losing it! Please keep reading to learn more regarding it in this article.
You can contact our team now for free SEO and website redesign quotations.
How Should You Redesign a Website Without Losing SEO?
To improve your website’s usability and user experience to attract more customers, It is essential to update your website. This will make your company’s website appear attractive and up-to-date and keep your customers happy.
Thus, you can drive more leads and see expansion in your company. Here’s a quick overview of steps to aid you with the redesign of your website without losing SEO
Take Inventory of Your Pages
You should keep track of every page on your site. Every page is an asset to you, particularly in the area of Search Engine Optimization.
Here are a few of the basics you need to know when reviewing your websites:
- The number of pages that your site has
- The number of links you have on your site
- Images, videos, and other documents are available on your website
- The number of content levels does the website possess?
For your convenience, Here is a listing of useful tools that can aid you in assembling your most essential web pages when redesigning your existing ones:
- Make use of the crawler
- Make use of your sitemap
- Use Google’s index for your website
- Use Google Search Console
Use a Test Site
After thoroughly reviewing the previously used website, the next step is to design the version you have on your company’s website.
If you’re reworking the site and don’t want to be penalized for SEO, it’s recommended to test it. Test sites are just experimental sites or development sites. It’s a new developing environment for you.
The primary reason to use the test site is to prevent the search engines from crawling and indexing the unfinished version of your site. Additionally, it wouldn’t be ideal to allow users to browse the web while they are being redesigned. This is why preventing the test site from getting indexed is crucial.
Audit Your Redesigned Site
You must map out the new features of your current website to avoid adding any SEO problems.
You can accomplish this by changing the branding color scheme and spacing among HTML elements. Additionally, you might decide to conduct a complete website redesign SEO check.
However, a minor revision of content can significantly change the seo rankings. Therefore, it is essential to be aware when modifying your content.
Set Up 301 Redirects
A 301 redirect can help you forward your old website to a brand new URL that you want to use.
Designing new websites can be more challenging to maintain your SEO if you don’t redirect old pages to more recent ones. The principal reason behind using the 301 redirects is to notify search engines that it is a permanent redirection. It is, therefore, essential to make sure that nothing gets lost, so you shouldn’t skimp on this step.
Activate Redesigned Site
After you have completed your website redesign to make it visible to users, it’s time to launch your improved and fresh website.
Typically, developers are the ones to create your new website, but you should ensure that the website is working. It is best to be sure that your brand new site did not disappear from the search results.
Be sure that your tracking codes are set up and collecting data such as Google Analytics, heat-mapping, social media pixels, etc. The ideal time to launch the new site is when you anticipate there will be less traffic.
Verify Robots Information
The robots.txt file contains a specific link to the newly designed website’s sitemap.
Make the crawling, indexing, and web-based search as effortless as possible for search engines when you’ve created an updated sitemap in your robots.txt file. So make sure you’re not accidentally preventing important pages from getting indexed.
If you have certain landing pages that you would like to prevent from being index, make sure you check these pages immediately.
Set Up Search Console
Submit your XML sitemap and URL to Search Console. Search Console.
When you submit your site, you are assured of SEO rankings for your website. Installing the search console will allow search engines to index your new website fast and efficiently.
Monitor SEO Performance Changes
Once your website has been up and running, you must watch the information regarding rankings, conversions, and performance.
When you watch, you can notice massive fluctuations over the first few days following activation. This means that you could see a considerable drop or enormous rise. It can take a few weeks for your ranking to improve. Making changes to your website will not immediately boost any SEO rankings. Therefore, you should be patient.
Often, altering the content or not using the correct search engine optimization and design techniques results in significant adverse modifications. It is, therefore, essential to take corrective measures to make a positive impact on redesigning websites. If your business isn’t performing well for a prolonged period, it is time to begin planning the corrective steps.
Please look at this complete and comprehensive checklist on redesigning your website to make it easier for you to complete the task.
Wrapping Up Redesign Website Without Loosing SEO
Websites play an essential function in attracting customers. Comparing user experience vs. SEO is entirely a decision of the management decision.
Even if the old site performs exceptionally well on SEO, it isn’t performing as well on UX style; it is an excellent idea to should be thinking about redesigning your site due to the following reasons:
- Mobile users are five times more likely to drop the task if the website isn’t design for mobile.
- If a site takes more than three seconds to open, it will be view by 40 percent of visitors who abandon it.
- Every dollar put into UX yields a profit of $100 (ROI equals 9,900 percent).
When you redesign your website, you’ll encounter diverse issues like the communication process, missing metadata and the inability to implement redirects, and content that is not there.
In this situation, a professional website design and SEO company such as WebzPapa can assist you in various ways, offer one-on-one consultation, and implement the strategy for redesigning your website.